Communication and Journalism Professor Doug DeGrood introduces his students’ marketing plan for the Catholic Church. Archbishop Bernard Hebda and Bishop Andrew Cozzens visited DeGrood’s Writing for Strategic Communications class on Dec. 12. (Kat Barrett/TommieMedia)
Bishop Cozzens (left) and Archbishop Hebda (right) listen to the different Catholic Church brand campaign ideas. (Kat Barrett/TommieMedia)
One idea Julia Gennaro (left), Mackenzie Hunter (right), John Bouchard and Jenny Henry (not pictured) brainstormed for the brand campaign was a Catholic Church TikTok. (Kat Barrett/TommieMedia)
Bishop Cozzens and Archbishop Hebda find humor in the group’s TikTok idea. (Kat Barrett/TommieMedia)
Bouchard and Henry introduce a billboard example for their campaign. (Kat Barrett/TommieMedia)
Tom Halden, communications director of the St. Paul and Minneapolis Archdiocese responds to the group’s presentation. (Kat Barrett/TommieMedia)
Archbishop Bernard Hebda of the St. Paul and Minneapolis Archdiocese joined St. Thomas students in communication and journalism adjunct professor Doug DeGrood’s writing for strategic communication course Thursday, Dec. 12.
Students presented a communications campaign to Hebda, who was accompanied by Bishop Andrew Cozzens and Tom Halden, communications director of the St. Paul and Minneapolis Archdiocese.
The purpose of the campaign is to increase engagement and membership in the Catholic Church. The students — Mackenzie Hunter, Julia Gennaro, Jenny Henry and John Bouchard — prepared a new logo and brand for the Church as well as billboard advertisements and social media content.
Althea Larson can be reached at lars2360@stthomas.edu.
Kat Barrett can be reached at barr1289@stthomas.edu.
