PHOTO SLIDESHOW: Students present Archbishop Hebda with brand campaign

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Archbishop Bernard Hebda of the St. Paul and Minneapolis Archdiocese joined St. Thomas students in communication and journalism adjunct professor Doug DeGrood’s writing for strategic communication course Thursday, Dec. 12.

Students presented a communications campaign to Hebda, who was accompanied by Bishop Andrew Cozzens and Tom Halden, communications director of the St. Paul and Minneapolis Archdiocese.

The purpose of the campaign is to increase engagement and membership in the Catholic Church. The students — Mackenzie Hunter, Julia Gennaro, Jenny Henry and John Bouchard — prepared a new logo and brand for the Church as well as billboard advertisements and social media content.

Althea Larson can be reached at lars2360@stthomas.edu.
Kat Barrett can be reached at barr1289@stthomas.edu.