L Brands, the parent company for Victoria’s Secret, officially announced in November that it canceled the 2019 Victoria’s Secret Fashion Show. Columnist Kayla Mayer argues this cancellation is a step in the right direction.
St. Thomas student artfully juggles school, sports, fashion
Junior Alexandra Howard has spent her year balancing a full load of classes for a marketing major, swimming and her love for fashion.
St. Thomas launches TV advertising campaign
For the first time since the early 2000s, St. Thomas launched a new TV marketing campaign. The commercials, running under the “We are Tommies” campaign, will air from mid-February to the first week of May.
Using female empowerment as an advertising technique
Columnist Claire Noack says she’s intrigued by companies that use female empowerment as their main advertising campaigns.
Black Friday deals start sooner
In recent years, Black Friday offers have been stretching into Thanksgiving Day and, in some cases, even earlier.